News Corp CEO admits to ‘challenging’ ad market as Rupert Murdoch’s pay packet falls

Miranda Ward

September 2, 2015 12:41

Thomson

News Corp CEO Robert Thomson has admitted advertising remains a challenge for a number of the media company’s businesses but flagged programmatic trading and increased video and mobile uptake as growth drivers for the company.

The comments were made in Thomson’s message in News Corp’s Annual Report, released to the Australian Securities Exchange (ASX: NWS) this morning, which revealed the Australian earned US$10.29m, with News Corp co-chairman Rupert Murdoch taking home US$5.07m.

“Advertising remains challenging for a number of our businesses, particularly in the UK,” wrote Thomson, who last month accused Google of “piracy, zealotry and kleptocracy” in a speech at the Lowy Institute Media Awards.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.