News Corp CEO admits to ‘challenging’ ad market as Rupert Murdoch’s pay packet falls

Thomson

Thomson

News Corp CEO Robert Thomson has admitted advertising remains a challenge for a number of the media company’s businesses but flagged programmatic trading and increased video and mobile uptake as growth drivers for the company.

The comments were made in Thomson’s message in News Corp’s Annual Report, released to the Australian Securities Exchange (ASX: NWS) this morning, which revealed the Australian earned US$10.29m, with News Corp co-chairman Rupert Murdoch taking home US$5.07m.

“Advertising remains challenging for a number of our businesses, particularly in the UK,” wrote Thomson, who last month accused Google of “piracy, zealotry and kleptocracy” in a speech at the Lowy Institute Media Awards.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.