Media buyers in a reasonably priced Ferrari

Australia’s media agencies are nothing if not competitive, so it wasn’t surprising a dozen of them leapt at the chance to test their mettle with their very own Top Gear challenge.

As part of a publicity drive around the launch of the new series of the motoring show BBC Worldwide took them for a spin in their own “reasonably priced car” – which in this case was a Ferrari…

Facing off were the likes of Bohemia’s Brett Dawson, Mediacom’s Daniel King, OMD’s Melissa Hey, UM’s Simon Hadfield, MCN’s Shae Bonney, Starcom’s Martin Hadley, Carat’s Richard Smith, Mindshare’s Mark Raisbeck and MEC’s Peter Vogel (who was reported to have driven over a series of cones during his lap).

You can see some of the highlights (complete with swearing) below: