Media buyers in a reasonably priced Ferrari
Australia’s media agencies are nothing if not competitive, so it wasn’t surprising a dozen of them leapt at the chance to test their mettle with their very own Top Gear challenge.
As part of a publicity drive around the launch of the new series of the motoring show BBC Worldwide took them for a spin in their own “reasonably priced car” – which in this case was a Ferrari…
Facing off were the likes of Bohemia’s Brett Dawson, Mediacom’s Daniel King, OMD’s Melissa Hey, UM’s Simon Hadfield, MCN’s Shae Bonney, Starcom’s Martin Hadley, Carat’s Richard Smith, Mindshare’s Mark Raisbeck and MEC’s Peter Vogel (who was reported to have driven over a series of cones during his lap).
You can see some of the highlights (complete with swearing) below:
https://www.youtube.com/watch?v=dsgcE3lSaUs&feature=youtu.be
Unfortunately they were hit with some apocalyptic rain, meaning the hot laps were slightly dampened, and included some agility tests instead.
The video was shown last week at a BBC event which included a leaderboard and a guest appearance by The Stig.
The final result was very close with Head of Sport and Entertainment at Mindshare Raisbeck’s time of 85.43 being narrowly beaten by UM’s Hadfield with 85.37.
L:R Mindshare’s Mark Raisbeck, UM’s Simon Hadfield, and BBC’s Alistair McEwan
Dr Mumbo thinks this could become an annual tradition with agencies fighting for a statue of Jeremy Clarkson.
Media buyers reinforcing stereotypes.
Yay.
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AdGrunt, like that’s way harsh dude 😀
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