Media buyers unmoved by Nine receivership speculation

Steady: “We’d prefer that the parties came to agreement for stability’s sake.”

Speculation that Nine Entertainment could be heading into receivership has left the country’s most influential media buyers unruffled.

Nine boss David Gyngell was reported to have said today that conflict between the hedge funds that control the network could send Nine into receivership, unless lenders find a way to shrink Nine’s debt mountain.

A story in the Herald Sun suggested that the networks major talent, such as Today presenter Karl Stefanovic and Big Brother host Sonia Kruger, would face pay cuts as a result.