Media giants need advertising scale in a world drowning in content
In this cross-posting from The Conversation, Hugh Martin talks about how marrying the regularly negotiated and hotly-contested border between journalism and advertising is more important than ever.
The divide between editorial and commercial, church and state in publishing traditions, is now a millstone for the industry.
That old-school separation used to mitigate in favour of strong, independent journalism, but these days no publishing business can afford to ignore the realities of commercial content. The blurry line between advertising and editorial has never been more blurry.
Gigantic load of horseshots. Refer comments of Guardian CEO, et al. [Edited by Mumbrella].
Horseshots are tipple we used to prefer at the start of a hunt. These days I spend most of the time in a different saddle. But still, Tally-ho!