The parent company of Media Monitors has rebranded as Sentia Media.
A software development firm called Sentia already exists in Australia, although the company told Mumbrella they had “no real issues” with Sentia Media sharing the name, as the two companies operate in different sectors.
The 8th of February 2012 marks the launch of Sentia Media, the new corporate parent for the group of companies previously operating as part of the Media Monitors Group, and owned by Quadrant Private Equity since July 2010.
Sentia Media CEO John Croll said: “Ours is a company with a long and proud history in media monitoring, with a record of industry leadership, providing ever faster and more accurate media information to our clients.
“Over the last five years, our growth path has become much broader, with the company commencing operations in a number of Asian markets as well as rapidly expanding our media analysis and introducing advisory and online business intelligence services. In all, we now have six industry leading brands providing services to over 6,000 clients across 15 countries in the Asia-Pacific region.
“To put it simply, we are much more than a media monitoring business, we are a group of media services companies that can provide a broad range of information, analysis and advice, with solutions tailored to just about any type of organisation, large or small, single country or international.”
“Sentia, derived from a Latin verb with three primary meanings, 1) I perceive, 2) I understand, 3) I have an opinion, more accurately reflects the comprehensive and customised nature of the company’s services. The new corporate structure will allow each of our service brands to develop their unique service proposition and meet both broad and niche market requirements across the entire region.” Mr Croll said.
Sentia Media now owns: Media Monitors, the leading media information supplier in the Asia-Pacific with 12 offices across Australia, New Zealand, China, Hong Kong, Malaysia and Singapore; MediaBanc, South East Asia’s largest monitoring company with offices in six countries; Brandtology, one of the world’s leading online business intelligence companies, headquartered in Singapore and experiencing exponential growth; 360m, our advisory and analysis company providing research-based insight and unrivalled experience; China Clippings, the leading provider of monitoring services to communications agencies across China; and Slice Media, Australasia’s most effective and comprehensive budget monitoring solution. Click here for a video on the Sentia Media story.
Source: Sentia Media press release