Media start-up Scire reveals details about its first publication Capital Brief

Media disruptor Scire has announced details about its first news title – a business publication called Capital Brief that will launch in a matter of months.

Former Nine Publishing executives Chris Janz and David Eisman are behind the venture, which received investment from private equity firm Shearwater Capital.

The pair then brought in The Sydney Morning Herald and The Age’s John McDuling as editor-in-chief.

In an email this morning, McDuling outlined the vision for Scire and touched on the challenges of starting a new business – particularly in the competitive media space.

Then he detailed the company’s flagship title Capital Brief – “a business publication that views the world through a new economy lens and is targeted at the people who will power the next generation of commerce in this country”.

“It will be a publication for the founders and executives who need capital to grow their businesses, the people who help them get it, investors who allocate it, and decision makers in the federal capital, Canberra,” McDuling wrote.

“As founders ourselves, we are particularly interested in people building things and those who have dedicated their lives to solving big problems through entrepreneurship, business leadership or policy initiatives.”

He also wrote of Scire’s determination to “do journalism differently” by breaking stories down rather than beating them up.

“And we have no agenda beyond covering the news relevant to our audience and helping our readers succeed in their careers and lives.”

“I should also add that we do not expect to be our audience’s single source of truth. And we don’t think media in 2023 is a zero sum game. Our goal is to provide our readers with exclusive information and fresh perspectives that they value. In doing so, we think we can be additive to the media landscape.”

John McDuling has announced Scire’s first publication.

While some key appointments have been revealed in recent months, McDuling hinted that there is more news to come about the reporters that will make up Capital Brief’s team.

“We have put together a team of experienced journalists from a range of backgrounds who have worked at some of the most prestigious publications in the world and won major awards for their reporting.

“They will be dedicated to keeping you informed and helping you understand what is really going on. They’re an impressive bunch, and I can’t wait to introduce you to them.”

He said there will also be announcements about product initiatives to come.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.