MediaCom gets new regional CEO

GroupM agency, MediaCom has appointed Rupert McPetrie as CEO for the Asia-Pacific region, as it shuffles incumbent, Mark Heap to stablemate Mindshare as CEO of the European, Middle East and African regions.

McPetrie is currently CEO of MediaCom in Greater China, and will also continue in the role, with the expanded remit, now leading 1600 people across 21 offices, including MediaCom’s Australian operations.

Joining the MediaCom Worldwide Exco, he will directly report to global agency CEO, Nick Lawson. He begins the role next month.

McPetrie expands his role within MediaCom’s global set-up

Lawson said that McPetrie is “quite simply a brilliant leader”.

“Throughout his time leading our China operations, he has developed numerous client solutions and brought the best talent to our agency via game-changing solutions and capabilities, such as Incite Consulting and China Passport. All his great work has grown our business from number 6 to number 2 in market, and we look forward to him reapplying this magic across the region building on Mark’s outstanding legacy.”

McPetrie has been in his current role in Shanghai for six years, joining from Publicis Groupe agency Zenith in 2015, where he was CEO of the Central and Eastern European operations.

“I am thrilled to take on this expanded role and have the opportunity to work with all our people and clients to build on the strong business momentum we have in the region,” said McPetrie.” This is in part due to the recent slew of new business wins, such as The Coca Cola Company and Bayer, but importantly also down to our incredible clients and the work we do for them across APAC. Our People First, Better Results proposition has been at the heart of our growth, together with our extended Bigger Picture capabilities that drive our clients’ businesses forward.”

Locally, in December MediaCom appointed Mike Worden as its new managing director in Sydney, replacing Ben McCallum takes on a new role as Sydney MD at UM at the beginning of February.

Yaron Farizon also stepped into the national CEO role last year, replacing Willie Pang who was elevated into a group role, before then departing the WPP investment arm to join fintech startup, Limepay.



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