MediaCom gets new regional CEO

Calum Jaspan

January 21, 2022 9:13

GroupM agency, MediaCom has appointed Rupert McPetrie as CEO for the Asia-Pacific region, as it shuffles incumbent, Mark Heap to stablemate Mindshare as CEO of the European, Middle East and African regions.

McPetrie is currently CEO of MediaCom in Greater China, and will also continue in the role, with the expanded remit, now leading 1600 people across 21 offices, including MediaCom’s Australian operations.

Joining the MediaCom Worldwide Exco, he will directly report to global agency CEO, Nick Lawson. He begins the role next month.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.