Mediacom promotes Minsun Collier as agency cranks up focus on data and tech

Mediacom national head of digital, Minsun Collier, has taken a wider role in a move described as “intrinsic” to helping clients tackle the challenges of data.

Collier, who joined Mediacom in 2020 from The Media Store, has been promoted to national head of data and technology acceleration.

The agency said she will focus on driving the digital, data and technology transformation for clients.

Mediacom AUNZ chief executive Yaron Farizon said: “Min’s promotion is intrinsic to propel us forward as we help our clients….in the digital marketing space by using data and technology to grow their business.

“With her industry experience and knowledge in digital marketing, she is perfectly placed to provide strategic consultancy to our clients to drive their digital, data and technology transformation agenda.”

As part of her expanded role, Collier will also deliver product development as part of Blink Consulting, a division designed to “unleash the full potential of digital transformation in the areas of digital maturity, strategic in-housing, applied innovation, platform activation and integrated ecommerce”.

Collier said: “I’m looking forward to focusing on supporting our clients and media partners to navigate the opportunities ahead with data driven and technology enabled marketing.”

Collier has more than 20 years’ industry experience, including stints at the Dentsu Aegis Network, Neo@Ogilvy, and OMD.


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