Mediacom names The Media Store’s Minsun Collier as head of digital

The Media Store’s head digital officer Minsun Collier has joined Group M’s Mediacom in the newly-created role of national head of digital.

Collier will be based in Sydney and focused on leading and developing the agency’s digital capability across the country, along with advising clients and media partners.

As part of her remit, she will lead the national digital team sitting within Mediacom’s Marketplace, the agency’s implementation and investment arm.

“An incredibly well-respected leader in market, Minsun’s appointment creates a trusted digital advisor for our people, clients and media partners,” said chief investment officer Claire Butterworth, to whom Collier will report.

“Minsun is an impressive and talented individual who I have no doubt will continue the incredible momentum and growth already created.”

Collier has more than 20 years’ industry experience, including stints at the Dentsu Aegis Network, Neo@Ogilvy, and OMD.

“I am thrilled to join MediaCom to lead a team of outstanding specialists and play a central role in helping clients in their journey of digital transformation,” she said of her latest role.

Her appointment is effective immediately, with Mediacom’s AUNZ CEO, Willie Pang, adding: “We are so pleased to have the calibre of talent that Minsun represents join our MediaCom family. She is a respected digital leader with the knowledge and expertise required to drive performance and growth for our clients and media partners nationally.”


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