MediaCom retains $20m Mars account locally after global internal review

Calum Jaspan

February 9, 2022 10:17

GroupM agency MediaCom has retained the business of Mars Inc. in Australia following an internal global review, GroupM has confirmed to Mumbrella.

This comes three-and-a-half years after Mars appointed MediaCom to its buying and planning for its stable of brands, which includes M&Ms, Snickers, Whiskas, Smackos, Masterfoods and Wrigley.

The deal includes each of Mars Wrigley, Mars Petcare and Mars Food segments and will run through to 2025.

Brands within Mars Inc

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

GroupM Mars Mars Inc Mars Wrigley Mediacom

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