MediaCom, Sound Alliance and ANZ Blue Notes big winners at BEfest Awards
MediaCom’s content marketing arm Beyond Advertising were named the Content Marketing Agency of the Year tonight, while The Sound Alliance were named Publisher of the Year.
The Monkeys grabbed a Gold and Silver in Best Branded Content Campaign and Best Brand Commissioned Project for the Intel Intelligent Sounds campaign, while Bauer Custom Media’s Qantas Australian Way magazine was Brand Publication of the Year at the event at Sydney’s Luna Park tonight.
Blogger agency The Remarkables Group founder Lorraine Murphy was named Content Marketer of the Year, ANZ Blue Notes was the Brand Site of the Year.

GREAT WORK CONNERTY! Legend of branded entertainment!
Despite the scam ads furore, here we have a whole scam category! content marketing. its an oxymoron.
@oxy Just because you don’t understand it doesn’t mean it isn’t good