MediaCom, Sound Alliance and ANZ Blue Notes big winners at BEfest Awards
MediaCom Beyond Advertising
MediaCom’s content marketing arm Beyond Advertising were named the Content Marketing Agency of the Year tonight, while The Sound Alliance were named Publisher of the Year.
The Monkeys grabbed a Gold and Silver in Best Branded Content Campaign and Best Brand Commissioned Project for the Intel Intelligent Sounds campaign, while Bauer Custom Media’s Qantas Australian Way magazine was Brand Publication of the Year at the event at Sydney’s Luna Park tonight.
Blogger agency The Remarkables Group founder Lorraine Murphy was named Content Marketer of the Year, ANZ Blue Notes was the Brand Site of the Year.
MediaCom grabbed a Silver for the Westpac Air Rescue TV show in Best Integration or Brand Storytelling category behind The One Centre’s GE Reports campaign, while MediaCom’s Your Future Is Not Pretty campaign for the Queensland Government got Silver in Best use of Experiential behind Bookworld’s Bus Stop Bookshelf.
See a full gallery of all the winners from the night on our Facebook page.
The winners in full:
Best integration or brand storytelling
(Gold) The One Centre for GE – GE Reports
(Silver) MediaCom for Westpac Group – Air Rescue
(Bronze) Commoner for Australia’s North West – Kimberley Characters
The One Centre
Best use of a small budget
(Silver) Commoner – Seek Volunteer
Commoner
Best sponsorship or product integration
(Gold) Newcast / Zenith Optimedia for Qantas Airways – The Voice
(Silver) MediaWorks NZ for Heineken – Road to the Final
Newcast / Zenith Optimedia
Best use of experiential
(Gold) Bookworld – Bus-Stop Bookshelf
(Silver) MediaCom for Queensland Government – Your Future Is Not Pretty
Bookworld
Best branded content campaign
(Gold) The Monkeys for Intel – Intelligent Sounds
(Silver) R/GA and OMD for Telstra – 2nd Chance Song
The Monkeys
Best use of native advertising
(Silver) BCM for Queensland University of Technology – 25 Ideas to Change The World
Content marketer of the year
Winner- Lorraine Murphy for The Remarkables Group
Lorraine Murphy
Brand Publication of the year – Magazine or Tablet
(Gold) Bauer Custom Media – Qantas The Australian Way
Bauer Custom Media
Best use of music
(Gold) The Precinct Studios for Life Without Barriers – Someone Else’s House
(Silver) R/GA and OMD for Telstra – 2nd Chance Song
The Precinct Studios
Best use of interactive or gaming
(Gold) The Spaceship for Microsoft – Xbox One Racing
(Bronze) Mi9 for BMW – The Ultimate Driving Experience
The Spaceship
Publisher of the year
Winner – Sound Alliance
Highly Commended – Mamamia
Sound Alliance
Brand site of the year
Winner – ANZ – Blue Notes
Highly Commended – King Content for NRMA Live4.com.au
ANZ Bluenotes
Branded entertainment – Best brand-commissioned project
(Gold) The Sound Campaign for Jack Daniel’s – Future Legends
(Silver) The Monkeys for Intel – Intelligent Sounds
(Bronze) Tongue and OMD for Telstra – The Colour of Dance
The Sound Campaign
Content marketing agency of the year
Winner – MediaCom Beyond Advertising
Highly Commended – Edelman
Highly Commended – The Remarkables Group
MediaCom Beyond Advertising
GREAT WORK CONNERTY! Legend of branded entertainment!
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Despite the scam ads furore, here we have a whole scam category! content marketing. its an oxymoron.
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@oxy Just because you don’t understand it doesn’t mean it isn’t good
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