MediaCom, Sound Alliance and ANZ Blue Notes big winners at BEfest Awards

MediaCom’s content marketing arm Beyond Advertising were named the Content Marketing Agency of the Year tonight, while The Sound Alliance were named Publisher of the Year.

The Monkeys grabbed a Gold and Silver in Best Branded Content Campaign and Best Brand Commissioned Project for the Intel Intelligent Sounds campaign, while Bauer Custom Media’s Qantas Australian Way magazine was Brand Publication of the Year at the event at Sydney’s Luna Park tonight.

Blogger agency The Remarkables Group founder Lorraine Murphy was named Content Marketer of the Year, ANZ Blue Notes was the Brand Site of the Year.

MediaCom grabbed a Silver for the Westpac Air Rescue TV show in Best Integration or Brand Storytelling category behind The One Centre’s GE Reports campaign, while MediaCom’s Your Future Is Not Pretty campaign for the Queensland Government got Silver in Best use of Experiential behind Bookworld’s Bus Stop Bookshelf.

See a full gallery of all the winners from the night on our Facebook page.

The winners in full:

Best integration or brand storytelling

(Gold) The One Centre for GE – GE Reports

(Silver) MediaCom for Westpac Group – Air Rescue

(Bronze) Commoner for Australia’s North West – Kimberley Characters

Best use of a small budget

(Silver) Commoner – Seek Volunteer

Best sponsorship or product integration

(Gold) Newcast / Zenith Optimedia for Qantas Airways – The Voice

(Silver) MediaWorks NZ for Heineken – Road to the Final

Best use of experiential

(Gold) Bookworld – Bus-Stop Bookshelf

(Silver) MediaCom for Queensland Government – Your Future Is Not Pretty

Best branded content campaign

(Gold) The Monkeys for Intel – Intelligent Sounds

(Silver) R/GA and OMD for Telstra – 2nd Chance Song

Best use of native advertising

(Silver) BCM for Queensland University of Technology – 25 Ideas to Change The World

Content marketer of the year

Winner-  Lorraine Murphy for The Remarkables Group

Brand Publication of the year – Magazine or Tablet

(Gold) Bauer Custom Media – Qantas The Australian Way

Best use of music

(Gold) The Precinct Studios for Life Without Barriers – Someone Else’s House

(Silver) R/GA and OMD for Telstra – 2nd Chance Song

Best use of interactive or gaming

(Gold) The Spaceship for Microsoft – Xbox One Racing

(Bronze) Mi9 for BMW – The Ultimate Driving Experience

Publisher of the year

Winner – Sound Alliance

Highly Commended – Mamamia

Brand site of the year

Winner – ANZ – Blue Notes

Highly Commended – King Content for NRMA Live4.com.au

Branded entertainment – Best brand-commissioned project

(Gold) The Sound Campaign for Jack Daniel’s – Future Legends

(Silver) The Monkeys for Intel – Intelligent Sounds

(Bronze) Tongue and OMD for Telstra – The Colour of Dance

Content marketing agency of the year

Winner –  MediaCom Beyond Advertising

Highly Commended – Edelman

Highly Commended – The Remarkables Group