Mediahub nabs dentsu talent as new ANZ chief strategist
Dentsu International’s head of brand marketing ANZ, Linda Fagerlund, has moved to IPG’s Mediahub to take on the newly created role of chief strategy officer, ANZ, effective immediately.
Fagerlund will bring 15 years of experience to the role, driving the agency’s full-funnel comms strategy and being responsible for delivering Trans-Tasman strategic support for key clients.
She joins Mediahub after two years at dentsu International, with prior experience at other leading agencies and companies including Carat, Spark Foundry, Leo Burnett and New Corp Australia.
Linda Fagerlund
“I’m thrilled to join Mediahub’s talented team,” Fagerlund said.
“They have a ‘best of both worlds’ offering as a boutique full-service agency, backed by the scale and deep capabilities of the IPG network, which is a strategist’s dream in accelerating great work, creativity and innovation for brands,” she continued. “I can’t wait to get stuck in and contribute to the agency’s continued success across Australia and New Zealand.”
Based in Sydney, Fagerlund will join Mediahub’s senior leadership team, and will also work across the agency’s other ANZ offices including Perth, Auckland and Christchurch.
Mediahub ANZ’s CEO, Sue Squillace, said Fagerlund’s blend of strategy, product and marcomms experience aligns perfectly with the agency’s strong positioning and ethos to invest in top talent.
“Strategy and innovation underpin the success of the agency, and it is essential that exceptional talent leads Mediahub’s strategic offering: someone with an outstanding commitment to drive growth and create meaningful impact in the ever-evolving media landscape,” she explained.
“Linda is one of those rare ‘unicorns’ in strategy who can straddle media and creative strategic planning but also bring additional skills around social and content plus trade marketing and communications to the table,” Squillace continued. “Her strategic expertise will be critical for deploying Mediahub’s go-to-market strategy since we reimagined the agency’s offering last year.
“Linda is our first significant hire due to growth since we reimagined Mediahub last year, and I could not be more delighted that she is joining our team.”
Fagerlund will report to Squillace.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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