Archibald Williams’ Stuart Archibald departs

Stuart Archibald, one half of the founding duo of independent agency Archibald Williams, has departed to launch a new agency model, CA.5, in Sydney and London.

Described as offering clients as “alternative model to the traditional agency structure and approach”, CA.5 will be powered by some of the “world’s best” data, planning, creative and tech practitioners.

It won’t have an existing team structure, rather a best-in-class team hand-picked for each client’s problem – which will either embed or work externally with the aim to accelerate customer growth at speed.

Born from consistent pain points clients were facing in their CX marketing – mostly across marketing-data, brand, customer journey, creative and technology – CA.5 is described to “have the freedom” to approach the problems from an anthropological view, and ask the ‘why’, rather than the ‘what’.

“I have been fortunate to establish successful and profitable agencies in London, New York and Sydney,” Archibald said.

“The concept of CA.5 brings together the best talent I have worked with to offer clients a bespoke solution to their problems,” he continued. “I have yet to meet a client who doesn’t have a pain point in one or all five areas of customer marketing-data, brand, customer journey’s, creative and technology.”

Stuart Archibald

The agency model will bring together talent who have delivered innovative and successful customer strategies across the world, from the development and launch of Tesco Clubcard, to global success stories for Apple, O2, Microsoft, Mastercard, and The Economist.

Already bespoke teams in retail, energy and the environment have come together in London to help clients create change in their customer marketing.


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