Medibank launches Medibank at Home promoting in house health care
Medibank has launched ‘Medibank at Home’ with its latest campaign promoting chemotherapy at home.
The latest campaign created by TBWA Melbourne is an extension of its ‘What is Better’ brand platform and promotes the benefits of cancer patients receiving chemotherapy at home.
Medibank’s new campaign aims to explore what it means to be “better” through conversations with different Australians.
The campaign is set to run across TV, social, out-of-home and media partnerships.
Fiona Le Brocq, general manager of marketing at Medibank, said in a statement: “We know that ‘better’ means something different for everyone. And while ‘hospital’ will be better suited to some, receiving care in the comfort and convenience of the home will be better suited to others.
“This campaign provides a glimpse into one patient’s experience, however we hope that by sharing the varying opinions of Liam and those around him, Australians will be able to put themselves into the shoes of Liam and his support network, and think about whether having a choice is better for them.
“This campaign is just the latest way we are challenging the industry norms and asking the difficult questions, so that we can continue to evolve and support the quality of life of our members.”
Credits:
- Medibank
- TBWA\Melbourne
- B.B.E
- Carat
- Columbus
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