Medium Rare launches David Jones magazine Jones

Medium Rare Content agency has launched the new David Jones magazine Jones with the first edition featuring Australian actress Elizabeth Debicki on the cover.


The magazine is edited by Deborah Bibby, who joined Medium Rare from Bauer Media where she was editor of Real Living.

Bibby is supported by fashion director Thelma McQuillan, writers Mark Mordue, Noelle Faulkner and Dr Libby Weave, and photographers Simon Lekias, Jez Smith and Georges Antoni.

Bibby said: “Jones shares the moods of the season and the inspiration behind the trends. We give readers access to the very best designers, muses and influencers.

“And we provide solutions for both every day and special occasion styling needs. Our overall aim is to showcase the covetable, celebrate the bold and ignite a conversation with our readers.”

Said David Jones CEO, John Dixon: “Launching Jones magazine and app allows us to connect with new and existing customers in a way that speaks to their need.

“It delivers a curated edit with an independent voice which, by seamlessly integrating into our digital, social and in-store platforms, enables an efficient content strategy to inform and inspire our customers anywhere, anytime.”

The quarterly magazine is supported with the Jones app, which is free to download from the App Store and Google Play.


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