Meerkats learn about ‘shoeys’ and Aussie slang in Compare the Market campaign

In the latest instalment of its ‘Simpleness’ brand platform, Compare the Market’s meerkat Sergei gets a lesson in Aussie lingo.

The new ad shows Sergei having a coffee and lamington with his neighbours, who teach him some classic Australian terms that will make explaining health insurance costs simple.

In the end Sergei comes up with the line “If you’re devo about health insurance costs and you think it’s cactus then get a fair dinkum deal with simpleness at Compare the Market.”