Dr Mumbo

Meet the passive-agressive, letter-writing billboard

This BillboardDr Mumbo doesn’t get that many letters in this digital age, but recently he’s been receiving some pretty strange correspondence, from a billboard.

He’s had not one but two letters from “This Billboard”. The first letter was flattering, “I’m just writing to say I’m a big fan of your work” before hitting home with a request – it’s the usual child-asking-dad for a favour strategy.

It continued “I was wondering if you could help me out. See I’m not as popular as I could be. I want more people to take an interest in what I do, and I’m looking for someone to help me get the word out. I’ve got no followers, zero, none. Last week I googled myself, I got to the 12,421st page before I gave up.”

Following Dr Mumbo’s failure to reply (he’s not so keen on snail mail), he received a follow-up, which is where the passive aggression of the billboard started to shine through.

It said: “I’m just writing to say thanks for your response, but it must have gotten lost in the mail. I figured you’d be worried sick, so I thought I’d let you know I sorted everything out. The guys at Bonfire got in touch and helped me out a bunch. I’ve got a specky new site, and I’m getting heaps of new followers and fans every day. Heck, I’m even number 1 when you Google me.”

And indeed, if for some reason you were to receive the urge to Google the peculiar phrase ‘This Billboard’, you will find a “specky” site. Not only that, but also Instagram, Facebook and Twitter. Billboard selfie anyone? Impressive for an inanimate object with no arms.

But, sadly as is the case with all things Dr Mumbo receives, it’s a PR stunt.

Want to know who for? You’ll have to Google ‘This Billboard’ to find out.


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