Mel Roberts steps down from Ikon Melbourne MD role

Mel Roberts, Ikon’s Melbourne managing director, has stepped down from the position effective from the end of the month, 30 September.

Roberts took on the role in June last year, and will remain “closely associated with the agency in a consulting role” according to holding group WPP.

Mel Roberts has stepped down as managing director of Ikon Melbourne

“Mel’s passion is client leadership and she has decided the time is right to move into a client leadership role where she believes her skills are best suited,” said Ikon’s CEO, Lesley Edwards.

“I applaud her for pursuing her passion and am excited she will remain part of our team and take on a role consulting to Ikon.  I thank her for leading the agency for the past two years.”

From 30 September, Ikon Sydney’s managing partner James Sawyer will expand his remit to also take on responsibilities for the Melbourne office.

WPP added that “further announcements will be made in due course”.

Last month, five roles were made redundant at Ikon on the Myer account, leaving just one person. The five redundancies constituted a quarter of Ikon’s Melbourne team, which, before the redundancies, sat at approximately 20 people.

A few weeks before the redundancies were announced, WPP split the Myer account across two of its agencies, Ikon and Essence, seeing them jointly handle the account under the leadership of Jenny Pham, managing director of Essence.


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