Ikon appoints Totally Awesome’s Mel Roberts as agency director following Sharon Cookson’s exit

Ikon Communications has appointed a new head of its Melbourne office six months after the departure of Sharon Cookson.

The WPP-owned company has hired Mel Roberts, the outgoing head of Totally Awesome Australia and New Zealand, as agency director where she will report to  CEO Lesley Edwards.

Roberts’ appointment follows Cookson’s return to OMD Melbourne in January, where she took on the role of managing partner. 

A 20-year ad land veteran, Roberts spent a year at Ikon Communications between 2015 and 2016, running media, social and digital for retailer Myer.

“Mel is a highly regarded media professional with a strong track record for creating successful agency and client partnerships and delivering results,” said Edwards.

“She is no stranger to Ikon, having worked at Ikon up until 2016 before taking on an opportunity to launch an innovative digital enterprise into the Australian market.  We are pleased to be able to bring Mel back to the agency in this leadership role.”

Roberts will assume the new role on July 30.


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