Melbourne biggest loser in metro radio revenue results

The Melbourne radio market has seen a drop of over seven per cent in revenue for the month of August, compared to last year.

According to industry body Commercial Radio Australia, with figures sourced from Deloitte, Melbourne dropped 7.23% on last August to $17.07m.Adelaide and Brisbane also saw declines with Adelaide dropping by 3.44% to $5.43m and Brisbane down 2.4% to $9.1m.

The decline on last August across the three markets meant the national overall ad revenue was down 1.9% to $57.9m.

Sydney, however, saw a rise of 2.23% to $18.426m. And Perth was up by 2.92% to $7.85m.

Joan Warner, CEO of Commercial Radio Australia said: “Results for Sydney and Perth continue to be strong. It seems that the Melbourne market is now exhibiting the patchiness that has plagued Sydney in recent times.”




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