Melbourne Cup Ad Wrap: Ubet begs the Queen; Sportsbet’s undies check; William Hill doubles down; TAB launches quaddie cash-out

Zoe Samios

October 28, 2016 1:43

As the race that stops the nation fast approaches, Mumbrella looks over some of the latest sports-betting campaigns being rolled out in the lead up to the biggest horse-racing event in Australia.

UBET has launched #UBET2.0, a follow-up TVC from last year’s Melbourne Cup, which follows Brisbane Lions’ Jonathan Brown, as he asks The Queen of England for a public holiday in every state in Australia. The ad spot features ‘Browny’ with a series of jockeys on a beautiful country estate, pitching the idea to her royal majesty.

Sportsbet is giving away top Melbourne Cup tips, based on the type of underwear you wear. In this comical spot, a young man in a suit recommends the 24 horses you should bet on according to size, shape and wear and tear of the underwear you wear.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics