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Melbourne Food and Wine Festival campaign launches today

A TV ad for the Melbourne Food and Wine Festival is to break today around the cricket coverage on Nine.

The ad depicts the fleeting nature of the festival, which is to run from March 1-17.

The ad was written and directed by freelance creative and film maker John Pace. Pace has created online video content for Melbourne Food and Wine Festival in the past, but this is the first time he has created a TV ad for the client.

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