Tropfest secures SBS as broadcasting partner
Tropfest has secured a broadcasting partner for the live event on Sunday 17 February.
The news follows the closure of naming rights sponsor Movie Extra which also was broadcasting partner.
Movie Extra was owned by Movie Network Channels, which folded in the wake of Foxtel buying the network’s competitor Showtime.
SBS will broadcast the live event and finalist films as well as the red carpet arrivals.
Michael Laverty, managing director of Tropfest told Mumbrella: “SBS are coming on as broadcast partner. Tropfest is in the market to excited clients about the presenting partner in the future. I’s fantastic outcome for us.”
The event will also be replayed on SBS’s channels and through its catch up service SBS Ondemand.
Founder and director John Polson said in a statement: “We’re incredibly excited to be welcoming SBS into the Tropfest family. With their eclectic mix of quality programs we feel it’s a great partnership with what Tropfest is all about. Over the years there have been many exceptional Tropfest finalists and winners, like Jason Gann and Paul Fenech, that have gone on to have successful series on SBS, so this is a really natural home for us.”
Nice try, Laverty and Polson. No-one forgot the “Dogs and Cats” thing, or that you closed down the New York enterprise, as you tried to get your business into Dubai. No-one buys this. No-one is GONNA buy this. EVERYONE is completely aware of how much better your previous ad-driven TV partnership was versus being relegated to the SBS ghetto.
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