Melbourne Food and Wine Festival utilise Bluetooth technology to encourage people to use ‘Explorer’ app
The Melbourne Food and Wine Festival has launched what it claims is Australia’s first Bluetooth Smart Beacon campaign which sends personalised micro-location based notifications to people who are close by to festival venues and have the Festival ‘Explorer’ App
The campaign, via Ogilvy Melbourne and DT, aims to ensure the public ‘explore’ the various participating venues during the festival with the technology installed in more than 50 cafes, restaurants and wine bars.
The festival says it “is the first time in Australia the technology has been used for a commercial purpose, with the app and execution designed and developed by DT”.
Those who explore the venues have the chance to win exclusive festival experiences, however they are required to do more than just walk past the venue to win, they need to complete challenges which are picked up by the Bluetooth Smart Beacons when they are completed, rewarding the ‘explorer’ with free food and drinks, unique event experiences and festival tickets.
That’s a great event! Many will enjoy that and I’m one of them.
That’s great
How funny, I can’t believe you edited my comment…! What a shit show.
I just downloaded the app from iTunes and what nobody bothers telling you is that you have to log in to Facebook to use it. Useless if like me you don’t have a Facebook account.