Melbourne International Film Festival takes aim at Euro-trash film-makers in new TVC

The Melbourne International Film Festival has launched its new TVC to coincide with the launch of its film program.

The TVC was conceived by Clemenger BBDO Melbourne and mocks the stereotypical pretentious European film-maker.

It follows the success of Clems’ TVC for MIFF 2011 called Potato Peelers featuring Geoffrey Rush which was shortlisted in this year’s Cannes Film Lions category.

Client: Melbourne International Film Festival
Agency: Clemenger BBDO Melbourne
Production Company: Revolver
Director: Glue Society – Matt Devine
Offline Editor: Dan – The Editors
Online Editor: Fin Design
Colourist: Julian Ford – Fin Design
Music/Sound design: Byron Scullin – Electric Dreams
Peta Einberg Casting
Cast: Angus King, Dale March, Debra Krizak



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