Clems Melbourne leads pack of seven Aussie shops vying for Film Lions, Ship Song misses out
The Ship Song Project: no-go in Cannes
Clems Melbourne is leading the pack of Australian agencies on the shortlist for what is still the most prestigious category at Cannes – film – but The Monkeys’ much-loved Ship Song Project for Sydney Opera House was notable for its absence among the finalists.
Aussie film entries numbered seven on the shortlist, making it tough to beat last year’s haul of six Film Lions. Entries from Australia were down from 123 to 92.
Clems Melbourne has three ads on the list. Mojo, DDB Sydney, Leo Burnett Sydney and independent shop Colman Rasic each have one.
Ship Song didn’t get in because it is a doppelganger of the BBC Perfect Day spot from years ago. Apparently some judges still have memories.
Agree with Perfect Day. It’s a complete copy. No suprise it wasn’t shortlisted.
Just had a look at the Perfect day clip, apart from multiple artists singing on the same track I don’t see the similarity. Similar core idea perhaps but calling it a doppelgänger seems to go a bit far. Oh well… goo.gl/T3Kh9
The flying objects TVC is pretty intense as well, good ad, very different to ‘Ghost chips”. The MIFF and Super Dry ads are fantastic.