Melbourne overtakes Sydney as the largest radio market
Melbourne has overtaken Sydney as the largest radio market in the country.
Melbourne’s April takings sat the market at $16.023m, according to Deloitte figures.
The result just pipped the Sydney market at the post. Sydney took $16.015m for the month.
It’s the first time since August that Melbourne has ursurped Sydney as the largest radio market.
The win came out of a 6.59% drop from Sydney, the hardest hit across the five metro markets, while Melbourne only recorded a 0.88% drop.
The poor result from Sydney follows on from March’s figures, when the city dropped by 9.84% to $17.48m, while Melbourne fell by 4.2% to $16.88m.
The second hardest hit was Perth, which fell 3.14% to $6.825m and Brisbane fell to 0.1% to $8.361m.
Adelaide was the only market to record growth, up by 2.13% to $5.349m.
Joan Warner, CEO of Commercial Radio Australia said: “Adelaide continues to perform well in a tough environment, but the bigger markets are patchy, with Sydney the hardest hit.”
Across the ten months of the financial year, results were a bit better. Adelaide grew 3.88% to $53.45m, Brisbane grew 0.49% to $91m, Melbourne grew 0.14% to $169m but still Sydney dropped 3.14% to $170.967m while Perth fell 0.69% to $75.22m.
