Melbourne overtakes Sydney as the largest radio market

Melbourne has overtaken Sydney as the largest radio market in the country.

Melbourne’s April takings sat the market at $16.023m, according to Deloitte figures.

The result just pipped the Sydney market at the post. Sydney took $16.015m for the month.

It’s the first time since August that Melbourne has ursurped Sydney as the largest radio market.

The win came out of a 6.59% drop from Sydney, the hardest hit across the five metro markets, while Melbourne only recorded a 0.88% drop.

The poor result from Sydney follows on from March’s figures, when the city dropped by 9.84% to $17.48m, while Melbourne fell by 4.2% to $16.88m.

The second hardest hit was Perth, which fell 3.14% to $6.825m and Brisbane fell to 0.1% to $8.361m.

Adelaide was the only market to record growth, up by 2.13% to $5.349m.

Joan Warner, CEO of Commercial Radio Australia said: “Adelaide continues to perform well in a tough environment, but the bigger markets are patchy, with Sydney the hardest hit.”

Across the ten months of the financial year, results were a bit better. Adelaide grew 3.88% to $53.45m, Brisbane grew 0.49% to $91m, Melbourne grew 0.14% to $169m but still Sydney dropped 3.14% to $170.967m while Perth fell 0.69% to $75.22m.


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