Melbourne radio ratings: 3AW and ABC prove AM’s ongoing strength

Nine Radio’s 3AW continues to hold its sizable chunk of Melbourne’s radio audience, with the station keeping a 15.5% share overall, down just 0.1 points, and with Ross and Russell keeping their 20.1% breakfast share.

In further proof of AM radio’s ongoing strength in the market, ABC Melbourne was the biggest riser both overall and on breakfast, during a survey period (18 April to 26 June) that included yet another strict lockdown.

ABC Melbourne’s Sammy J, who replaced Sami Shah and Jacinta Parsons on the slot in 2020, grew his share by a significant 2.7 percentage points to reach a 13.8% share, one of only two breakfast shows in double digits (after 3AW).

ABC Melbourne’s Sammy J was the biggest riser this book

The performance of 3AW and ABC comes after the Melbourne market kicked the year off with big gains across music stations, with pre-pandemic listening habits appearing to be on the return.

On 3AW’s performance, Nine Radio head of content, Greg Byrnes, said: “2GB and 3AW remain the clear #1 stations in Sydney and Melbourne. Ross and Russ in Breakfast and Neil Mitchell in Mornings have posted another round of extraordinary results in Melbourne.”

Overall, ABC hit an 11.8% share, after a gain of 2.3 points to go past the previous #2 station Gold FM, which lost 0.7 points to fall to a 10.4% share.

In a survey when most FM stations lost share both on breakfast and overall, Smoothfm held onto fourth spot with a slight 0.2 point rise to 7.8%.

On breakfast, Gold’s Christian O’Connell bucked the trend of falling FM shares as well, up 0.6 points top remain the #1 FM show and #3 overall.

Behind him was Nova 100’s Chrissy, Sam and Browny on 6.9% (-1.2 points) and Fox FM’s Fifi, Fev and Nick on 6.8% (-1.1 points).

The second biggest riser was Smoothfm’s Mike and Jen, growing their share by 1.1 points to a 6.3% share.

Melbourne Radio Ratings – Survey 4 2021 [click to enlarge]

In the drive slot, 3AW’s Tom Elliott retained the #1 position despite dipping 0.8 points to 12.7%. He was followed by shows on Gold FM (10.8%) and ABC Melbourne’s Rafael Epstein with a big 3.0 point rise to 10.2%.

Nova’s Kate, Tim and Marty were the biggest fallers, dipping by 2.0 percentage points to an 8.4% share.


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