Perth radio ratings: Nova remains market leader as Triple M breakfast loses share

Nova 93.7 has remained as Perth’s overall market-leader holding a consistent position overall, in breakfast and in drive.

Its closest competitor, taking second position in the breakfast slot, was Southern Cross Austereo’s Mix 94.5 which grew its audience slightly by 0.6 points to 12.7%.

Nova 93.7’s Nathan, Nat and Shaun remain the #1 breakfast show in Perth

Triple M, which is relatively new to the Perth market, saw the biggest decline in breakfast ratings, dropping by 1.7 percentage points to 6.9%, with an overall loss of 0.8 points to 7.4%.

Triple M launched on 1 December 2020, with Basil (Baz) Zempilas, originally from 6PR, joining co-hosts Lord Mayor, Xavier Ellis and Jenna Clarke to headline an all-new breakfast show this year.

Capital Radio Network and Grant Broadcaster’s 6IX had a solid result overall, growing its audience by two points to 5.9%, and growing its afternoon slot by 2.7 points to 7%.

Nova’s Nathan, Nat and Shaun dropped in numbers by 0.5 points to reach a 14.5% share, however still remaining the market-leader in the breakfast slot.

6PR’s Gareth Parker is the #3 breakfast show in the market with a 10.4% share (-0.9), while the station remained #1 among AM competitors in Perth.


Perth Radio Ratings – Survey 4 2021 [click to enlarge]

Closely behind them was Mix 94.5’s Pete, Matt and Kymba, remaining on a steady on 12.7%, growing its audience by 0.6 percentage points, followed by Gareth Parker on 6PR with 10.4% (dropping 0.9 points.)

Nova’s Kate, Tim and Joel continued to increase their position on drive, with a 17% share, increasing by 0.4 points.

Coming in second position on drive was Mix 94.5’s Carrie and Tommy, who took 11.8% share, growing by 0.9 points.


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