Melbourne radio ratings: 3AW and Gold FM finish the year on top in a survey of movers
Unsurprisingly Nine Radio’s 3AW has ended 2021 as Melbourne’s top radio station, with a 16.6% share of the Melbourne radio market, despite a 2.3 point drop in the eighth GfK radio survey of the year, and the first since lockdowns finished.
ARN’s Gold 104.3 has ended the year on top of the FM station pile, again despite a 0.8 percentage point drop to 10.1% overall, with Christian O’Connell again winning FM breakfast.
O’Connell’s flagship breakfast show has dipped for the second successive book, now sitting at 8%, after dropping from 9.4% to 8.6% in survey seven.
Although I am a 3AW listener, my gripe is the news service. Quite often we have “news” misreported, or, important happenings not reported at all, but most annoying is the mispronounced words, place names and names of prominent people. And it’s not just one newsreader/reporter it’s across the board with the exception of Gail Watson who runs rings around the rest of them. The regular morning newsreader is the worst, who makes heavy breathing noises into the microphone and runs one news item into the next with no pause.