Melbourne radio ratings: 3AW continues to dominate despite pressure from other stations

Nine Radio’s 3AW continued to lead the Melbourne market in GfK Radio 360 survey three of 2023, however FoxFM’s drive team was hot on its tail.

The win comes a day after the station announced the sudden termination of afternoon host Dee Dee Dunleavy.

3AW leads the Melbourne market in overall share, breakfast and drive

3AW maintained its lead with 15.3% overall share in the survey, which referred to the period of 26 February 26 to 1 April and 16 April to 20 May, despite experiencing a 1.0 percentage point drop – the biggest in the overall market. GoldFM was next at 11.1% overall share, with a 0.5 percentage point loss.

SmoothFM remained in third at 9.7%, with no change since the last survey. FoxFM dropped from 9.3% to an 8.8% share.

Nova and KIIS sit equally now at 7.3% overall share, both having a 0.8 percentage point increase. ABC Melbourne has a share of 6.0%, beating out Triple M by 0.7%.

3AW’s Russel and Ross continue to lead breakfast

In breakfast, 3AW’s duo of Russel and Ross sit on top at 19.5%, despite a percentage point decrease of 1.6 – the biggest in breakfast.

GoldFM’s Christian O’Connell Show had a 0.3 percentage point loss, sitting at 10.8% share. FoxFM’s Fifi, Fev and Nick, dropped to 9.5% share.

SmoothFM’s More Music Breakfast Show with Mike Perso rose by 0.7 percentage points, to 8.5% share. Thanks to a 0.5 percentage point win, ABC’s Melbourne Breakfast with Sammy J sits at 7.2%, overtaking KIIS, which has 7.1% share.

Dave ‘Higgo’ Higgins dropped to third in drive

In drive, 3AW’s Tom Elliot continues to dominate with 11.1% share, despite a 0.5 percentage point loss. FoxFM’s Carrie and Tommy sit close behind at 10.0%, having experienced a 0.1 percentage point decrease.

Gold’s Dave ‘Higgo’ Higgins dropped 1.5 percentage points, to 9.5%, now sitting equally in third with SmoothFM. Nova has a 9.4% share, rising 0.4 percentage points from the last survey.

3AW yesterday terminated afternoon host Dee Dee Dunleavy, but leads the afternoon slot at 12.9% share, and experienced a 0.9 percentage point increase in survey three.

[click to enlarge]

Survey three marks the launch of Radio 360, the new measurement system that includes streaming audiences alongside total and broadcast figures.

The streaming share for breakfast in survey three was:

  • 3AW: 35.7%
  • FoxFM: 4.7%
  • KIIS: 2.5%
  • Triple M: 6.0%
  • Nova: 2.8%
  • SmoothFM: 4.8%
  • ABC Melbourne: 14.5%

And overall, the streaming share in survey three was:

  • 3AW: 23.3%
  • FoxFM: 5.6%
  • KIIS: 3.6%
  • Triple M: 6.2%
  • Nova: 4.3%
  • SmoothFM: 8.6%
  • ABC Melbourne: 9.7%

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.