Scandal-hit Sandilands show increases ratings; 2UE goes backwards and 95.3 shrinks again
The Kyle & Jackie O Show remains Sydney’s most listened to FM breakfast show in the latest set of radio ratings released by Nielsen.
The 2Day FM show has been through three weeks of controversy since Sandilands attacked a News Limited journalist as a “piece of shit”.
The comments from Sandilands came on November 22, with public outrage and advertisers’ withdrawals beginning to kick in from the following day.
In today’s ratings from Nielsen, the show delivered a share of 11.2%, up from 10.6% in the previous survey.
Of the ten weeks covered by the ratings, only the final fortnight included the period covering the Sandilands saga.
The ratings – the final set for the year – cover the ratings period of September 18 to October 22 and October 30 to December 3.
Elsewhere in the radio battle, Fairfax Media’s talk station 2UE finished the year with a 5.3% share – down from 6.1% in the previous ratings round. It means that the station is precisely where it started when it relaunched at the start of the year. The then GM Tim Mcdermott, who is moving to DMG – pledged to raise share from 5.3% to 8.5% based on a new generation of presenters. The biggest drop for 2UE came in drivetime – down from 4.3% to 3.3%.
Meanwhile, DMG’s Sydney’s 95.3, quietly rebranded from Classic Rock earlier this year after that was in turn rebranded from Vega is Sydney’s least listened to commercial radio station with a share of 3.2%, down from 3.5%.
Paul Jackson, DMG’s group program director insisted it was too early to worry on 95.3FM: “We’re satisfied with how it’s going. I have no worries at all on that station.”
The fledgling Fitzy & Wippa breakfast show for Nova96.9 saw a drop from 5.6% to 5.4% in its first full survey. Jackson told Mumbrella: “I’m very happy with them. If you listen to the show, they’re very funny. We’re only 8 to 10 weeks into the show and I think they’re doing brilliantly. When you launch something new in a marketplace full of heritage shows you need to give it room to breath. I expect we are exactly where we deserve to be with this show.”
ARN’s WSFM put on the biggest growth – up from 6.7% to 7.7%. WSFM’s breakfast show Jonesey & Amanda had the biggest growth in the timeslot – up from 6.2% to 7.7%.
Monday to Sunday share
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Jono and Dano are the No.2 FM drive show, thank goodness WSFM have kept them on for theie 2012 lineup.
2DayFM have twice the 40 – 54 year olds as 95.3FM!
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2UE’s results don’t surprise – they handled the Smith dismissal poorly and I know a lot of his supporters turned off 2UE all together. Bocking is OK but is more of the ‘old’ 2UE. I think this has contributed to Paul Murray’s result – he certainly deserves better figures than he is getting.
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not surprising… but i have to say, who cares about 10+ ratings? The question is who does well in which demo? I’m guessing MMM would kill it in males 30 to 40, WSFM would dominate in the 40 to 60 year olds, GB would stand out in over 60s and so on. Marketers have to be more targetted in their media spend and 10+ figures doesn’t mean much unless you’re a McDeez and you target all age groups.
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It doesn’t mean much to have ratings increased if nobody advertises on your show.
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i wonder if the kyle & jackie ratings increase will have any impact on decisions to support or not to support with sponsors or potential advertisers. or whether any loss of audience share would have showed up in this survey. i know a couple of media buyers that have removed ad spend in that show from forward schedules well in to next year and i don’t imagine a % point here or there is going to change things when the environment is considered to be quite toxic, and the “apology” insincere. i imagine the “star” pulling-power may also fall off a cliff, not too many celebs going around who want to be seen to at least tacitly endorse misogyny. at the very least it looks as if nova have a good chance to launch of pretty serious attack on their competitors and define what they AREN’T, even if by default. will be very interesting to see the pre-survey positioning campaigns as well as book 1 for 2012…
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I’m lovin’ it!
..cause we got the boogie..
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I don’t think 2UE deserves to be taunted for their drop in ratings. Tim McDermott brought an amazing amount of ethusiasm and potential to 2UE. The station will suceed, but it needs time.. the loyalist’s will come back. As for Kyle, of course the ratings improved.. we all love a scandal and as if Austereo didn’t predict this already..
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And this is why I said he’s a fool for apologising!
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At least ARN Sydney has one great station..
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THOSE RADIO BOSSES SURE KNOW WHAT THEY ARE DOING ?…
WELL DONE TO THEM ALL….
MERRY XMAS AND SEE YOU IN 2012….EVERYONE….
WELL DONE TO THE JONO AND DANO SHOW TEAM FOR A GREAT 2011 AND INCREASED RATINGS IN SYD /MELB AND BRISSIE cheers Jono xxx
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2UE has been left in the dust by 2GB. Looks like Fairfax will have the FOR SALE signs up on the QT
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Sandilands is an absolute squeezer. If anyone enjoys listening to that wank then you are on the lower class on the economic chain.
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