Scandal-hit Sandilands show increases ratings; 2UE goes backwards and 95.3 shrinks again

The Kyle & Jackie O Show remains Sydney’s most listened to FM breakfast show in the latest set of radio ratings released by Nielsen.

The 2Day FM show has been through three weeks of controversy since Sandilands attacked a News Limited journalist as a “piece of shit”.

The comments from Sandilands came on November 22, with public outrage and advertisers’ withdrawals beginning to kick in from the following day.

In today’s ratings from Nielsen, the show delivered a share of 11.2%, up from 10.6% in the previous survey.

Of the ten weeks covered by the ratings, only the final fortnight included the period covering the Sandilands saga.

The ratings – the final set for the year – cover the ratings period of September 18 to October 22 and October 30 to December 3.

Elsewhere in the radio battle, Fairfax Media’s talk station 2UE finished the year with a 5.3% share – down from 6.1% in the previous ratings round. It means that the station is precisely where it started when it relaunched at the start of the year. The then GM Tim Mcdermott, who is moving to DMG – pledged to raise share from 5.3% to 8.5% based on a new generation of presenters. The biggest drop for 2UE came in drivetime – down from 4.3% to 3.3%.

Meanwhile, DMG’s Sydney’s 95.3, quietly rebranded from Classic Rock earlier this year after that was in turn rebranded from Vega is Sydney’s least listened to commercial radio station with a share of 3.2%, down from 3.5%.

Paul Jackson, DMG’s group program director insisted it was too early to worry on 95.3FM: “We’re satisfied with how it’s going. I have no worries at all on that station.”

The fledgling Fitzy & Wippa breakfast show for Nova96.9 saw a drop from 5.6% to 5.4% in its first full survey. Jackson told Mumbrella:  “I’m very happy with them. If you listen to the show, they’re very funny. We’re only 8 to 10 weeks into the show and I think they’re doing brilliantly. When you launch something new in a marketplace full of heritage shows you need to give it room to breath. I expect we are exactly where we deserve to be with this show.”

ARN’s WSFM put on the biggest growth – up from 6.7% to 7.7%. WSFM’s breakfast show Jonesey & Amanda had the biggest growth in the timeslot – up from 6.2% to 7.7%.


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