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Melbourne radio ratings: Classic Rock finally on the up

DMG’s Classic Rock has finally begun to show progress in Melbourne with its weekday share showing the biggest increase of any station, up from 2.8% to 4%.  

Classic Rock’s breakfast show also showed the biggest jump in the timeslot, up from 1.6% to 2.9%. Breakfast host Joe Bovalino left the slot midway through the ratings period to move to Mix. He was replaced by Mike Perso.

DMG boss Cathy O’Connor told Mumbrella: “It’s a move in the right direction. It’ll take three or four surveys before we can be certain, but it’s a tick of encouragement.”

3AW continues to dominate AM with a weekday share of 16.3% while on FM, Austereo’s Fox FM is the number one commercial station on 11.9%. However, Fox FM’s networked Fifi & Jules drivetime show saw a fall of 2.0 to 15.1% although it continues to win the timeslot.

radio_ratings_melbourne_survey_3_2011

Source: Nielsen

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