Sydney radio ratings: 2GB and 2Day FM continue to dominate
Syndey’s radio market has seen one of the least eventful sets of radio ratings in recent years with not a single station, breakfast show or drivetime slot gaining or losing more than 1% in share.
The Nielsen survey covering Feb 13 to March 19 and March 27 to April 30 was notable mainly for its maintenance of the status quo.
Talk stations 2GB remained on top with a 0.6 increase to a 16.2% Monday to Sunday share. The ABC’s Triple J had the biggest (although far from calamitous) fall, down by 0.7 to 4.8% share.
Kyle & Jackie O continued to dominate FM breakfast for Austereo’s 2Day FM with an 11.3% share (down 0.4). And Fifi Box and Jules Lund remained strong for the station in drivetime with a 12.2% share. However, The ABC’s Riochard Glover remained on top in drivetime with a 12.4% share.
Austereo boss Guy Dobson told Mumbrella: “It was a very consistent survey. I’m pleased we saw Triple M breakfast with Matty Johns move up from 3.7 to 4.3%. This early, that’s no mean feat.”
Meanwhile, Mix continued its steady progress with share increasing from 5.4% to 5.7%. However its new breakfast show with Claire Hooper and Andrew Rochford dropped back slightly from 5% to 4.7%.
Source: Nielsen
DMG boss Cathy O’Connor told Mumbrella that Classic Rock was showing signs of picking up audience during the daytime after changes to the original playlist policy that was “too niche”. She said: “We can see a shift beginning to happen.”
She also said that the stategy for Nova in the coming months will be to focus on increasing time spent listening. She said: “You’ll be seeing competitions on Nova and that sort of thing.”
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DMGs decision to “do away” with Merrick and Rosso at breakfast was a decision they now regret. The last survey of 2009 say Novas breakfast show rate 10.5%.
Change for the sake of change is not always a good decision.
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All Sydney breakfast stations can be classed as ‘talk’ stations, the only difference is the AM versions have more intelligent information coming over the airwaves and not a bunch of meaningless drivel….but in TodayFM’s case the audience must by lapping the drivel up! We’ve dumbed down the TV audiences….we’re doing the same with radio….
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2GB: “more intelligent information coming over the airwaves and not a bunch of meaningless drivel” I geuss it’s all a matter of opinion really…. I’ll take Scott Dooleys drivel over Alan’s dribble any day of the week…
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I’m most interested to see the result of 2UE, with a 0.2% increase. They’ve invested a lot in their new line-up. Only a small increase, but I suppose a gain is a gain.
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My views: No change for 2UE or MTR – only room for one right wing rant station per market. Why wouldn’t you look at 702 and say, can’t we get some of that? Classic Rock, switch it with Koffee and you’re onto a winner I reckon. And look how 2DAYs pulling power cuts right across all ages to 40 – people are getting older much later these days.
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2GB is killing it. Their format works
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I read on a blog the other day that DMG should buy the rights to the 2SM name from Bill Caralis and bring back The Rock of Ages 2SM on 95.3. Use the old logo and everything.
They need to do something with 95.3 – and at least putting 2SM on FM would intitially get the cumes up.
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@Jeremy – Lachie has to show that he’s doing something
Watch the same thing happen to One now too. Pity – I like my sport free. Don’t really want to be pushed to FoxTel because I have to watch reruns of Long Way Down.
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DMG have no idea what they are doing at 95.3. A year ago the music was all classic rock so listeners did not have to sit through pop songs to listen to the rock.
Now they reckon the music was too niche. For the last year DMG think they got it wrong with a $106 million radio licence
You should have to get permission from Family Services before you can adopt a radio station.
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I tend to move around the dial.The new 2ue format is very good.I think we will see a slow climb up the ratings over the next couple of years.
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