Melbourne radio ratings: TripleM biggest loser as 3AW stays dominant

3AW breakfast's Ross Stevenson and John Burns

3AW breakfast’s Ross Stevenson and John Burns

The Melbourne radio ratings remained largely stable for the sixth survey of the year, with 3AW remaining the dominant force and FoxFM staying exactly static in its lead in the total people FM market.

Southern Cross Austereo’s TripleM was the biggest loser of the survey, down 0.5 points in total people to a 7.1 share, slipping behind rivals Gold and Nova which had 7.6 and 7.3 shares after gains of 0.4 and 0.5 respectively. Mix101.1 also dropped back 0.4 points to 5.8.

TripleM’s issues came from the breakfast team of Eddie McGuire, Luke Darcy and Mick Molloy dropping 0.5 points, but remaining top of the FM heap with 8.5, and a 1.3 point drop in the evening slot as the AFL season wrapped up.

FoxFM’s breakfast remained static with an 8 share, while Nova’s Meshel and Tommy edged ahead of Mix101.1’s Chrissy Swan and Jane Hall and Gold’s Brig and Lehmo. Fox jumped 0.5 points to 6.7, as the Mix and Gold pairings dropped 0.2 to 6.5 and 6.4 respectively.

Melbourne radio ratings: Survey 6, Melbourne total people Jun 13 to Sept 20. Source: GfK

Melbourne radio ratings: Survey 6, Melbourne total people Jun 13 to Sept 20. Source: GfK

Fairfax Radio Ross & John on 3AW dominated the breakfast slot with 18.3 points, down slightly, while ABC774′ was second in the timeslot with 13.4 share, down 1 point on the last ratings. 3AW’s overall share was 13.6, ahead of ABC774’s 11.

3AW also dominated Drive with an 11 share,  while Gold climbed 0.7 into third on the FM ladder with 7.9, behind Fox’s 9.1, which had a drop of 0.3 points for Dan and Maz, and Nova’s Kate, Tim and Marty dropping 0.4 to 8.9.

The Australian Radio Network’s nationally syndicated Tim ‘Rosso’ Ross Drive show on Mix101, Nova network station SmoothFM’s Byron Webb and TripleM’s  James Brayshaw Billy Brownless all picked up 0.1 share to 6.4, 6.6 and 7.4 respectively.

ARN’s national content director Duncan Campbell said he expected Melbourne to be the “most competitive market next year”, but said the network was not looking at making line up changes, although it was looking at the possibility of rebranding Mix to Kiis following the footsteps of the Sydney sibling.

He added a recent marketing campaign around the country by rivals Nova had paid dividends, adding they had had a “softer” start to the ratings year than he expected.

Nova Entertainment group program director Paul Jackson said the group had been consistent in its marketing adding he was “delighted” with the Nova stations across the board, adding they were not anticipating making any changes to their shows for next year as they look to build on consistency.


Melbourbe radio ratings: Survey 6, Melbourne total people and breakfast June 13 to Sept 20. Source: GfK

Melbourne radio ratings: Survey 6, Melbourne total people M-F and breakfast June 13 to Sept 20. Source: GfK

Alex Hayes




Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.