Melbourne remains top radio market as spending rebounds

Melbourne was again Australia’s biggest radio market in March, new numbers released by Commercial Radio Australia indicate.

According to the data compiled by Deloitte, advertising revenue for Melbourne was $18.194m for March, just ahead of Sydney’s $18.067m.

Meanwhile, adspend across the five metro markets was up 4.65 per cent in March compared to the same month a year before.

Radio adspend for March 2013 compared to March 2012:

  • Melbourne: $18.194m +7.79%
  • Sydney: $18.067m + 3.33%
  • Brisbane: $9.809m +1.11%
  • Perth: $8.432m +5.84m
  • Adelaide: $5.489m +3.76%

However, in the nine months of the financial year to date, the market is still slightly down compared to the same period a year before:

  • Total metro market: $501.948m – down 1.02%;
  • Sydney was down 1.21% to $153.07m;
  • Melbourne was down 0.72% to $151.88m;
  • Brisbane was down 4.37% to $79.031m;
  • Perth was up 3.60% to $70.860m;
  • Adelaide was down 2.10% to $47.097m

The CEO of Commercial Radio Australia Joan Warner said: “Radio revenue recorded a small rise last month and coupled with these latest figures, is good news for the industry – particularly the Sydney market. “However the market continues to be patchy with some markets stronger than others.”

The numbers were published hours before the latest set of ratings were to be released.


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