Dare Iced Coffee launches campaign to get drinkers head in the right place
Lion’s Dare Iced Coffee has launched a new campaign around the idea of drinking a Iced Coffee: “when your head is all over the place”.
The ads features men who go through the day ending up in a number of comical situations because they haven’t had a Dare Iced Coffee.
It finishes with the tagline line: “When your place is over the head… when your head is all over the place.”
The creative for the campaign was done by independent creative agency AJF Partnership who worked with Starcom and digital agency Soap on the campaign.
There are currently three videos in the campaign all with a similar theme.
Further digital assets for the campaign will be rolled out shortly and the campaign will run on television and online.
It follows last year’s campaign by Dare Ice Coffee which saw the brand take over an entire ad break on Nine, with a branded content piece featuring comedian Ryan Shelton.
Credits:
- Starcom – media buying
- AJF Partnership – creative
- Soap – digital
DARE I say it, but it might be too cerebral for a DARE audience….
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Love it!
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Great stuff.
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Good silly fun. Like it.
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