Melbourne’s Avalon Airport targets travellers ‘disgruntled’ with Tullamarine

Screen Shot 2014-03-31 at 10.29.36 AMMelbourne’s Avalon Airport is marketing itself to “disgruntled travellers” as the alternative to using Tullamarine Airport.

Created by Hammond & Thackery, the campaign is running across a series of freeway billboards and digital advertising and aims to target travellers looking for an alternative to the rival Melbourne airport.

Avalon Airport marketing manager Tess Cameron said: “We wanted to create awareness in the market in a humorous way, that people do have a better option when commuting to and from Sydney.

“The Sydney to Melbourne flight is the most popular flight route in Australia, so instead of jostling with others in queues, navigating congested car parks, and dealing with the general confusion at other major airports, travellers can take advantage of Avalon Airport’s easier and friendlier experience.”

The airport’s website has also been re-branded to complement the campaign.

Screen Shot 2014-03-31 at 10.29.30 AM


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