Melbourne’s Chapel Street Precinct wants women to feel confident in their life choices in International Women’s Day campaign

Melbourne’s Chapel Street shopping precinct marked International Women’s Day with a campaign that shows women “being unapologetic with their life choices”.

The campaign consists of four spots that show women receiving Botox, getting unusual hair styles, indulging in food and a night out with their friends.

Chapel Street Precinct Association general manager, Chrissie Maus, said that the campaign reflects the idea that there is no room for outdated attitudes against women’s choices.