Melbourne’s Metro Trains wins advertiser of the year at Spikes Asia

September 12, 2013 1:24

Melbourne’s Metro Trains has been named Spikes Asia’s advertiser of the year.

The company claimed the accolade for creating the most watched public service video of all time, Dumb Ways to Die.

The video, created by McCann, has been watched more than 58m times on YouTube.

Terry Savage, chairman of Lions Festivals, said: “It is remarkable what Metro and its agency have achieved with the “Dumb Ways to Die” campaign. This is the best use of creative communications that we have seen recently.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

3 COMMENTS

John 12 Sep 13

Great work to all involved.

You know what is really DUMB – constantly overcrowded trains!!!!

Now can we please move on Metro and look at improving your service for the hundreds of thousands they use it daily and stop worrying about a PSA that may or may not save 2 lives a year.

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Kbam 8 Sep 18

What is the point of all this self promoting advertising in an unrivalled market place where the customer is well over what they are capable of handling and theres 0 risk of loosing any of these customers?

Give me a break!

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Kbam 8 Sep 18

P.S Metro are 60% owned by a Hong Kong based corporation

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