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Melina Hamilton joins AnalogFolk as strategy director of experiences

Melina Hamilton has joined AnalogFolk in the newly created role of strategy director of experiences.

Before joining AnalogFolk, Hamilton was a senior business designer at MulleLowe Profero for three years.

Hamilton joins the agency from MulleLowe Profero

Throughout her career, Hamilton has also worked at Razorfish, Sage Pay and Universal Music Group.

“In my career of dealing with highly ambiguous and complex business problems, my ambition is to help brands stay relevant and commercially astute by connecting them to a broader cultural truth and deeper human truth, underpinned by digital intelligence. Joining the like-minded people at AnalogFolk is hugely exciting for me and is representative of the new wave of experience building that combines strategic, creative and entrepreneurial thinking,” Hamilton said in a statement.

Ben Hourahine, strategy partner at AnalogFolk, said Hamilton is one of the best “strategic thinkers” in the country.

“Our goal is to deliver connected brand experiences for our clients and there are very few practitioners in market with Mel’s deep expertise in developing strategic roadmaps and business strategies from a customer perspective. It is brilliant to be bringing her magic into the mix.”

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