Dr Mumbo

Men go to work on Atomic iPhone stunt

mashable iphone robotKudos to media agency Atomic 212 for managing to get a lot of media attention for sending a ‘robot’ (or iPad on wheels) to queue up for a new iPhone.

The agency’s boss Jason Dooris told AdNews the stunt had been picked up by ‘1200’ global media outlets, not a bad result.

And there’s one image which shows an ordinary punter getting a selfie with the gadget, showing how curious punters were about it which managed to make websites including Sky News, Pedestrian TV, Mashable, Engadget and even digital.rg.ru.Screen Shot 2015-09-28 at 9.41.48 am



But Dr Mumbo couldn’t help but notice that ordinary punter dressed up in a parka and baseball cap bares more than a passing resemblance to Michael Willcocks, an account director at PR agency Men at Work which Atomic hired to push the stunt.

Either that, or he’s created a selfie taking robot in his own image…




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