Men slam violence against women in Fathers’ Day White Ribbon campaign

Clint Newton speaks about his violent past

In the run up to Fathers’ Day, PR agency Weber Shandwick has launched a campaign for not-for-profit organisation White Ribbon, asking Australians to take a stand against violence towards women.

Created in-house, the online ad features three men including NRL player Clint Newton speaking about their own personal experience with violence.   

The video is supported by social media, and an online manifesto that lists six steps men can take to prevent male-led violence toward women.

Andrew O’Keefe, White Ribbon chairman said: “…This means more than being non-violent. It involves re-shaping ideas about fathering, and about what it means to be a man, and actively promoting gender equality and respectful relationships with women.”

The manifesto:




Sign up to our free daily update to get the latest in media and marketing