Men who stare at women on public transport called out in Respect Victoria campaign

Respect Victoria has launched the latest iteration of its ‘Respect Women: Call it Out’ campaign.

The centrepiece is an ad, created by The Shannon Company, which features a woman on a train being stared at by a man whilst one commuter considers whether to intervene.

The campaign seeks to provide the community with the tools to call out sexist and disrespectful behaviour.

The Shannon Company managing director, Ian Forsyth said the campaign provides the community with another practical tool to call out and address disrespectful and sexist behaviour.

“The work is based on in-depth behavioural research highlighting that building positive attitudes towards gender equality and the importance of respect, are critical tools in the prevention of family violence,” he said.

“Commuters show their distain and discomfort towards the man’s behaviour, and also grapple with the erroneous thought that maybe the behaviour is ‘none of our business’, before stepping in.

“This is a true behaviour change campaign demonstrating how a relatively small action by an observant bystander can make a real difference and send an unambiguous message that sexual harassment is never OK.”

CEO of Respect Victoria, Tracey Gaudry, said in a statement: “Changing the norms and structures that drive family violence and violence against women is a huge challenge – one that Victoria is heavily invested in and is now the privilege and responsibility of Respect Victoria to lead.”

Previous instalments of the campaign have addressed domestic violence and sexism in bars and cafes.

The campaign will run across TV, print, social media and in metropolitan city loop stations.


Creative: The Shannon Company
Alex Wadelton
Kim Hellier

Production: Commoner
Director – Thomas Hyland


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