Men’s Style to publish Esquire sections
ACP publication Men’s Style will incorporate a section of US men’s magazine Esquire into their pages on a regular basis. As of the Spring-Summer edition, Men’s Style will begin with the ‘Manual’ section.
The announcement:
MEN’S STYLE PARTNERS WITH ESQUIRE MAGAZINE
Starting with its Spring-Summer issue, on sale this week, Men’s Style Australia, in partnership with Hearst Corporation, will regularly incorporate an Esquire section, beginning with content from the international magazine‟s famous „Manual‟ section – informative, useful and essential information on all matters of style and etiquette for the contemporary man.
“The addition of a regular section from Esquire will bring a valuable international dimension to the exceptionally strong local content Men’s Style produces every issue and of which we‟re very proud,” said Men’s Style editor Michael Pickering.
Since its first appearance in 1933, Esquire magazine has been an acknowledged leader in defining and shaping the tastes and styles of modern men. Along the way it has championed literary greats such as Ernest Hemingway and F. Scott Fitzgerald by publishing their works as well as featuring the distinctive pin-ups of Alberto Vargas.
In the 1960s Esquire was at the forefront of New Journalism, publishing the likes of Norman Mailer and Tom Wolfe while pioneering powerful „statement‟ covers – who could forget the April 1968 cover of Muhammad Ali posed as a tortured Saint Sebastian? In recent years it has continued to shine as a guide to the finer things in life as well as a destination for some of the finest journalism produced today. Throughout, it has never strayed from its guiding ethos of showing “man at his best”.
With the addition of Esquire material in every issue, Australia’s pre-eminent luxury men‟s magazine – now in its eighth year – continues its impressive evolution.
Source: Fearnace Media press release
It is no longer the Esquire of 1933. If it was 1933 I’d be a reader, but I hate to inform them that what they produce today, their magazine is not defining my taste or style. I just would tell them to try to sell this to the street level where it belongs.
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