Menulog and Wu-Tang offer ‘Dolla Dolla Deals Y’all’ in new brand platform via Thinkerbell
Delivery service Menulog has launched its latest brand platform, ‘Dolla Dolla Deals’, featuring Inspectah Deck from the Wu-Tang Clan.
Developed by Thinkerbell in collaboration with Menulog Australia, the platform highlights the daily deals Menulog offers customers, to help Aussies living on a budget.
The campaign is set to Wu-Tang Clan’s track C.R.E.A.M (Cash Rules Everything Around Me), originally co-written by Inspectah Deck. It parodies the famous line, ‘Dolla Dolla Bills Y’all’.
Inspectah Deck said: “Menulog are true champions with how many deals and dolla dolla bills they’re splashing to give people the best value everyday.”
Sesh Moodley, head creative tinker, said: “Menulog has a really strong connection to music and pop culture in particular, being famous for their ‘Did Somebody Say’ tracks with Snoop Dogg and Katy Perry.
“When we were briefed to come up with a value platform it was a no brainer to hit up Wu-Tang Clan, arguably the greatest and most influential group in hip hop history. The C.R.E.A.M track was the perfect fit.”
Menulog Australia marketing director, Simon Cheng, added: “Menulog has been delivering joy to Australia for over 17 years now and Dolla Dolla Deals is our commitment to providing the best value to Aussies when we all need it most.
“We encourage everyone to jump onto the Menulog app and find out what deals and offers are in your area today.”
The new platform will roll out across TV, radio, OOH, earned and social, with more iterations set to launch throughout 2023.
Other assets:
Credits:
Client: Menulog Australia
Simon Cheng – Marketing director
Fiona Bateman – Head of brand and media
Mark Nicholls – Marketing manager
Rami Tamer – Head of partner marketing
Lisa Brown – Head of communications and government relations
Creative and earned: Thinkerbell
Jessica Campbell – Lead production tinker
Kiely Decker – Head thinker
Jack Burton – Lead creative tinker
Josh Manning – Lead brand thinker
Lucas Fowler – Lead creative tinker
Joe Ayat – Lead earned thinker
Sarah Siv – Lead thinker
Adam Ferrier – Chief thinker
Charlie Marchant – Earned thinker
Afonso Martins – Thinker
Taylor York – Head earned thinker
Sesh Moodley – Head creative tinker
Production: Heckler
Stefan Jose & Sesh Moodley (TKB) – Directors
Will Alexander – Co-founder & executive producer
Jamie Watson – Co-founder & executive creative director
Amy Jarman – Head of production
Coralie Tapper & Alex Bray – Producers
Stefan Jose – Director of photography
Tom Corbett – Head of VFX
Andrew Holmes – Lead editor
Jordan Swioklo & Dan Page – Assistant editors
Dusan Marjonovic, Rachael Tedesco, Edward Hassan, Phillip Wang, Woon Yen Cheng, Ooi Sen Ree – 3D artists
Nitin Amin – VFX compositor
Julian Ford – Online artist
Fergus Rotherham – Colourist
Toni Higginbotham – Casting director
Sound studio: Heckler Sound
Bonnie Law – Executive producer
Dave Robertson – Mix engineer
Anton @ Trailer Media – Music supervisor
Featured Track: Wu-Tang Clan – C.R.E.A.M.
Media: UM
Peter Stewart – Group director
Laura Ellis – Senior client director
Tom Carlon – Trading director
Rahma El Sayed – Creative connections director
Bernadette Banasik – Senior planning manager
Phoebe Keogh – Strategy director
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Dolla Dolla Deals
Inspectah Deck
Menulog
Menulog Australia
Sesh Moodley
Simon Cheng
Thinkerbell
Wu-Tang Clan
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