Menulog and Richards Rose

This story originally reported that Richards Rose had won the Menulog account. We were mistaken. 

Mumbrella understands Menulog has handed its creative account to Sydney independent agency Richards Rose.

The online takeaway food delivery company pitched the account late last year.

Menulog appointed M&C Saatchi as its creative agency of record in December 2015 however it is understood M&C has not worked with the brand for the past few months.

Richards Rose’s current clients include Stan, Rams, Mitsubishi and Wonder White.

The agency was formerly known as AJF Partnership Sydney, however rebranded to Richards Rose in July 2016.

Richards Rose declined to comment.

UPDATE 1:45pm: Menulog has denied Richards Rose has been handed the creative account. A spokesperson told Mumbrella Menulog has not appointed a new creative agency and the brand does not have any news to share on its pitch progress.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

topics Advertising AJF Partnership Sydney M&C Saatchi Menulog Richards Rose

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I'm Backing Dr Mumbo 27 Feb 17

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