Carrspace rebrands as Neonormal, pushes focus on strategy

Brand experience agency Carrspace, which faced backlash for its Anzac Day campaign for Woolworths, has re-branded to Neonormal after a six-month process.

Carrspace has re-branded to Neonormal, seven years after the agency was founded

The agency, which has been in business since 2010 and has offices in Melbourne and Sydney has realigned its offer based on the team’s diverse backgrounds with brand experience.

Carrspace received attention in 2015 when its client Woolworths faced consumer backlash for its for Anzac Day campaign, which was said to exploit the events of Gallipoli for profit.