Menulog keeps its NRL star-studded remix rolling in for State of Origin II
As the State of Origin series heads into game two, the Menulog jingle remix has kicked up into a new gear.
The jingle, reinvented by Snoop Dogg earlier in the year, was covered by famous NRL players in celebration of game one, with an Australian spin placed on the track with references to sausage sizzles and meat pies.
From McCann Sydney, the second version of the remix features NSW Blues head coach Brad Fittler, broadcaster Erin Molan, and players Jake and Tom Trbojevic.
The second remix will go live tonight during the broadcast of game two on Nine. It will also launch on social and digital.
Menulog is an official broadcast partner of the State of Origin, and the latest campaign expands on the brand’s relationship with NRL team, the South Sydney Rabbitohs. As well as its launch during game one, a 15 second teaser of the Menulog remix was aired during the NRL Grand Final on 25 October.
Menulog CMO, Simon Cheng, said: “The chips fell in Queensland’s favour last week, but we were there for all Australians, no matter the side. We’re excited to be a part of another history-making game with the next release of our ‘Did Somebody Say’ remix with Snoop, which welcomes a host of home-grown sporting legends.
“As the Official Broadcast Partner, our mission was to keep viewers entertained and glued to their seats, particularly in a year where many of us are watching from home. We had a resoundingly positive response to our first TVC, which aired ahead of game one and so we’re excited to see what Aussies think of the next iteration.”
Credits
Menulog
Simon Cheng – Menulog Marketing Director
Fiona Bateman – Head of Brand
Lisa Brown – Head of PR and Communications
Rami Tamer – Senior Marketing Manager Brand
Sosi Sevazlian – PR and Communications Manager
Johan Micheelsen – Head of Growth Marketing
Perry Neilson – Social Media Manager
McCann Sydney
Ben Coulson – Chief Creative Officer
Daniel Miller – Creative Director
Christian Duffy – Creative Director
Psembi Kinstan – Creative Director
Nikki Jones – Senior Producer
Caroline McLaughlin – Senior Business Lead
Roshni Hegerman- Executive Strategy Director
Bella Best – Senior Account Manager
Cub Production
Toby Morris – Director
James Car – Producer
Joel Haakanlind – Editor
Done&Dusted – LA
Lawrence Lamont – Director
UM Sydney
Hayley Pyper – Client Director
Angelica Naranjo – UM Studios Director
Jack Davidson – Integrated Partnerships & Sponsorships Director
Morag Cahill – Partnerships Director
Jenny Lam – Senior Partnerships Manager
Shannen Toby – Partnerships Manager
Bernadette Banasik – Partnerships Trader
Rebecca Mitchell – Partnerships Executive
Finchco Agency
Julia Everingham – Co-Founder & Managing Director
Alexandra Bryant – Managing Partner & Creative Principle
Chloe Turner – Senior Account Director
Niki Aquino – Senior Account Manager
Antonia Minutolo – Account Executive
Connecting Plots
Lewis Steele – Head of Social & Content
Cody Desmond – Senior Account Manager
Julia Kenny – Creative
Talent Republic – Hero Casting
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topics
Did Somebody Say Menulog
McCann Sydney
Menulog
NRL
Simon Cheng
Snoop Dogg
State of origin
State of Origin 2020
