Snoop Dogg’s Menulog jingle gets State Of Origin remix with current and former players

Menulog’s ‘Did Somebody Say’ jingle has been given a shakeup during the first game of State Of Origin 2020.

The food delivery service debuted a remix of the Snoop Dogg-written jingle, featuring former and current Aussie rugby league stars.

State Of Origin legend Greg Inglis

The new TVC features Queensland State Of Origin legend Greg Inglis, ex-Blues utility Craig Wing and wife Johanna, as well as current Queensland player Ben Hunt – all singing parts of the song along with Snoop.

The jingle comes with new lyrics too, with references to sausages sizzles, meat pies ad more.

Menulog is an official partner of the 2020 standalone State Of Origin series, and marketing director Simon Cheng said the goal was to create a TVC that would appeal directly to footy fans.

“We wanted to build on the success of our incredibly popular ‘Did Somebody Say’ remix with Snoop, which has been streamed almost three million times since launching in June,” Cheng said.

“To return to the studio with our ambassador Snoop Dogg, along with some Australian football icons, and create a song fans can get down to, is a huge win.

“Menulog’s association with the NRL started with our sponsorship of the South Sydney Rabbitohs, and so it’s fitting to extend this to the two biggest events on the footy calendar; the NRL Grand Final where our 15-second teaser first aired and the upcoming State of Origin kick-off game where our full 30-second remix will debut.”

Snoop Dogg’s part in the TVC was shot in his LA compound during strict COVID-19 regulations,

The new track will be promoted as part of a fully integrated campaign across TV, social, digital and PR.

McCann Sydney chief creative officer Ben Coulson said the unexpected match between Snoop Dogg and rugby league players made it an interesting partnership.

“Footy fans want to be entertained on the field and also in the ad breaks. We thought we’d pair Snoop and Australian league legends to have a bit of fun and create something unique, to get fans watching at home involved and singing along to the jingle,” he said.

“This is something most brands don’t ever make for this kind of an event.”

Menulog appointed Connecting Plots as its social agency of record in August.



Simon Cheng – Menulog Marketing Director
Fiona Bateman – Head of Brand
Lisa Brown – Head of PR and Communications
Rami Tamer – Senior Marketing Manager Brand
Sosi Sevazlian – PR and Communications Manager
Johan Micheelsen – Head of Growth Marketing
Perry Neilson – Social Media Manager

McCann Sydney

Ben Coulson – Chief Creative Officer
Daniel Miller – Creative Director
Christian Duffy – Creative Director
Nikki Jones – Senior Producer
Caroline McLaughlin – Senior Business Lead
Roshni Hegerman- Executive Strategy Director
Bella Best – Senior Account Manager

Cub Production

Toby Morris – Director
James Car – Producer
Joel Haakanlind – Editor
Done&Dusted – LA
Lawrence Lamont – Director

UM Sydney

Hayley Pyper – Client Director
Angelica Naranjo – UM Studios Director
Jack Davidson – Integrated Partnerships & Sponsorships Director
Morag Cahill – Partnerships Director
Jenny Lam – Senior Partnerships Manager
Shannen Toby – Partnerships Manager
Bernadette Banasik – Partnerships Trader
Rebecca Mitchell – Partnerships Executive

Finchco Agency

Julia Everingham – Co-Founder & Managing Director
Alexandra Bryant – Managing Partner & Creative Principle
Chloe Turner – Senior Account Director
Niki Aquino – Senior Account Manager
Antonia Minutolo – Account Executive

Connecting Plots

Lewis Steele – Head of Social & Content
Cody Desmond – Senior Account Manager
Julia Kenny – Creative
Talent Republic – Hero Casting


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